Tandem

Age Awareness Week

The Changing Ageing Partnership (CAP), funded by the Atlantic Philanthropies, brings together Age Concern Northern Ireland, Help the Aged, Queen’s University Belfast and the Workers’ Educational Association, organising an annual Age Awareness Week that aims to highlight to the rest of society the issues of discrimination that can affect older people.

Age Awareness Week 2008 (Rights) proved to be particularly successful following a month long run of press ads, billboards and streetliners to raise its profile throughout the province, and for the first time ever, the 2008 annual general meeting was oversubscribed!

We were retained to deliver the media campaign for Age Awareness Week 2009 (Representation), and saw the addition of a discussion forum to the website, feedback forms, onboard bus advertising, and a radio advertisement which ran across Downtown Radio, Cool FM and U105. 2009 proved to be Age Awareness Week's most successful week to date, with Age Awareness Week 2010 (Recognition) to follow later in the year.

Scope

Branding Concept
Newspaper Ads
Billboards
Bus Sides
Bus Internal Commuter Cards
Posters and Flyers
Events Programme
Feedback Form
Radio Ad
Website & Forum