Tandem

Portrait of a Nation Brand

Portrait of a Nation was a nationwide campaign that was run in 2007 and 2008 by the Liverpool Culture Company, member cities of the Cultural Cities Network and the Heritage Lottery Fund as part of the European Capital of Culture 2008 celebrations. After winning a national creative pitch, we developed a strong and cohesive brand that not only participants but general members of the public could identify with. In addition to this, we developed a series of regional sub-brands and complete set of guidelines, and delivered a presentation to all participants on the importance of consistency in the implementation of the brand and guidelines.

Scope

Branding, Guidelines and
Web Consultation